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The curtains closed on the 2014 London Book Fair just a few weeks ago. The LBF is a major global publishing event, second only to the Frankfurt Book Fair, and a small contingent from Publishers’ Graphics was fortunate enough to attend.

There were seminars and conferences, lots of exhibitors showcasing new technologies, and even a representative from the royal family strolled the aisles: the Duchess of Cornwall.  And of course, books! One glance at the exhibit floor and you’ll be assured that the publishing industry is very much alive and kicking.

Who attends the LBF? Publishers, agents, distributors, authors, and all those who supply the book trade—printers, tech companies and people who just love books. PG’s Vice President of Distribution and Sales, Anthony Ferrigno noted, “With the constant change within the publishing industry, attending an event such as the LBF offers the opportunity for publishers to see new technologies and trends.  In short, if someone is in this industry and is either in an executive or senior management role, they should attend.”

Speaking of trends, PG sales rep Susan Tonks observed quite a few: “It was quite interesting to see various special print techniques for book covers: lots of embossing, foil stamping, reverse lacquer, and folded covers.”  She continued: “Since this was my first international book fair experience, I was impressed by the number of vendors and the wide range of books they publish.”

PG has its eye on the Big Apple with its next stop the Book Expo America in New York City in late May.  If you’d like to meet with us at BEA, give us a shout!

London Book Fair, 2014

London Book Fair, 2014

 

Sights from the London Book Fair

Sights from the London Book Fair

 

Old meets New: Big Ben and the London Eye

Old meets New: Big Ben and the London Eye

 

Carolyn Ash turned her passion for skin care and education into a popular first book entitled Timeless Skin: Healthy Skin for a Lifetime.  After being discovered through the publicity from Timeless Skin, Carolyn has enjoyed educating people all over the country.  Her writing efforts have gotten her notoriety in Dallas, Chicago, and in her current hometown, Boulder, Colorado.  Her 2nd book, Skin Care from A to Z,  printed at Publishers’ Graphics, answered reader’s questions and featured case studies of clients from her salons.   

Carolyn says, “Over the years I have met numerous people who have a book in their head and a dream to ‘one day’ write it and have it published. I was that person 10 years ago. Now two publications later, I have to say that writing books has been a wonderful way to promote my business as well as position myself as an expert in my profession.”

We think Carolyn’s words of encouragement will inspire you to consider writing and publishing a book.  Here are her great tips for getting started…

1. Writing a book can help people. Writing about what you know offers people the ability to learn from your years of experience. I’m in a personal service industry, and prior to my first book coming out I was basically helping one person at a time. Now through my books, I can help people who may not be able to come to my office, yet they are able to absorb the knowledge I am imparting through the written word.

2. Writing establishes you as an expert in your field. As I mentioned, many people want to write a book, but few actually do the work. Holding up a book you have written helps to elevate you as an expert in your field like no other. Become a trusted resource with a published book!

3. If you want to reach a wider audience, write a book. Perhaps you’re a coach, a consultant, you own a small business or are in the personal services arena. By writing even a short book, you can enlarge your area of influence. You’ll not only reach your target audience, but your book may spill over into an even wider group of new followers. Reaching a larger audience equals more credibility for you and can translate into more clients for your business.

4. Writing a book brings self-gratification. I love to write, so publishing books is a wonderful way for me to get information out to the public while giving me a huge amount of self-satisfaction. I love the entire process, from the initial outline to opening a newly printed book. Writing a book will give you the confidence to excel in your chosen field. There’s nothing better than accomplishing a long-standing goal!

5. Writing puts you in the media’s headlights. If you have a published book you are more likely to be approached by the media for quotes and interviews. After all—you’re the expert! You have taken the time and trouble to write down what you know, and the media is always looking for new ideas or even a new angle on an old story. They need content, so provide it for them! 

6. Writing a book can and will drive traffic to your website. If you are looking for a great way to get people to your website, then get that book out into the world! Within the pages of any book you write, you have endless possibilities to promote yourself. With an About the Author page you can add information to drive people to your website, other books you’ve written; the list goes on. However you want to promote yourself—include it in your book! 

7. Increase your revenue with the written word. Counter to what many people think, writing a book doesn’t necessarily make you a millionaire (unless you’re JK Rowling!). But having one or more products (books) out on the market can bring in extra revenue year after year. This is especially true if you write about an evergreen subject (something that doesn’t go out of style), then you can sell books forever!

8. A published book is the best business card ever! I think of my books as a marketing tool for my business. Yes, they are information books and have helped a lot of people. But they are also the best marketing tool I have at my fingertips. Put two experts side by side: One has written one or more books, the other has not. Who would you choose as your go-to expert? I would pick the author over the other expert every time. And so will your prospective clients. 

9. You have a large knowledge base, why not write it down? I’m sure you’ve heard that it’s best (and perhaps easiest) to write about what you know—and it’s true! The subject you are well-versed in is the best one to write about. Even if you’re just an expert in your own mind, writing and publishing a book will establish you as an expert in everyone else’s minds too. When you write about what you know, you may find you have so much to say;  the pages just write themselves! 

10. Don’t be afraid to write a book! Perhaps you can come up with many reasons not to write a book, but my suggestion is to acknowledge the fear and publish anyway. Even if there are already 10 books on the subject you want to write about, you may have a different angle that hasn’t been explored or you have something entirely new to say. Write about the subject you know well and are passionate about, and don’t let fear be your guide.

Carolyn wraps up her tips by saying:  “Publishing a book helped to establish me as an industry leader and an expert in my field. The rewards you will experience far outweigh any apprehension you may have about starting the process. So—write!  You’ll be so happy you (finally) did.”

Learn more about Carolyn at www.carolynash.com

Visit www.pubgraphics.com for more information.

Love Letters from Poverty Flat

Book trailers have flooded the market, quickly becoming one of the hottest promotional tools used by publishers and authors to publicize new books.  In Part 1 of our two-part series, we shared some tips for creating a book trailer from Pattie Olson, a videographer who has produced several trailers, including one for a book printed recently by Publishers’ Graphics: Love Letters from Poverty Flat, a Montana memoir written by Alberta Dunn Lindsay.

Pattie got her start in videography when she purchased her first video camera in 1996.  At the same time, she bought mountain property and built her own home from the ground up…really…every board, every nail.  Pattie says: “It was during that time that I spent many hours watching DIY construction videos, some good and some really bad ones. I realized that there was an opportunity to create videos for more than just construction, and that’s also when the digital world opened up with tremendous possibilities.”

In 2000, when digital video editing technology was becoming available for everyone, not just for the big production houses, she started Zoom’n Dog Productions.  Pattie has produced several “how to” videos, and her expertise also covers a variety of genres including interviews, author promotions, business profiles, corporate training, and real estate.

If you decide you want to write books rather than produce a book trailer, here in Part 2, she shares a few helpful hints when shopping for a video producer:

1).  The better prepared you are, usually the better price you will get.  You need to have all the elements you wish to see in your trailer available to the producer of your video, along with an outline or story board that the editor uses as a guide when putting it all together. If you don’t have all the photos, video clips, music and narrative available, the producer will charge accordingly to provide them.

2). Please realize the producer probably has not read your book, so it is up to you to convey to them the feel you want in your trailer.

3). Ask to see examples of other projects they have done as well as references.

4) Get a contract with the producer that covers price, responsibilities, and due date.

Pattie concludes by saying, “Realize that a book trailer is a visual/audio extension of your book.  Just as writing a book requires forethought and planning, a book trailer that will entice a reader to purchase that book benefits from the same attention to planning and preparation.”

You can learn more information about Pattie at Zoomndog.com.

For more information on Publishers’ Graphics, visit pubgraphics.com. 

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