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[August 25,  2015; Carol Stream, IL]: Publishers’ Graphics, a leading manufacturer and distributor of short-run and print-on-demand books with locations in Chicago, St. Louis, and Kentucky, today announced the launch of its new e-commerce website, PG Direct. PG Direct (www.pubgraphicsdirect.com) is an online bookstore that reimagines the supply chain by selling books directly to consumers.

“With a dynamic, nimble manufacturing platform already in place, we are in a great position to further optimize our supply chain with an e-commerce site,” explained Nick Lewis, President of Publishers’ Graphics. “PG Direct features a streamlined process that eliminates multiple steps in the distribution process. It was not a huge leap for us to add e-commerce functions to our capabilities, and as far as we know, we’re one of the first US printers to offer this bold, new sales model to our publishers.”

The site features a well-designed shopping experience with highly crafted hardcover and softcover books, a 72-hour production timeline, and free shipping. Complemented by a robust search engine, PG’s comprehensive book catalog—nearly a quarter million titles strong— is searchable by ISBN number, title, publisher, author and subject.

Kathleen Lewis, Vice President of Publishers’ Graphics, noted, “Consumers will recognize that our process helps save energy while keeping the printed book beautiful and affordable. With a direct to consumer supply chain, we are reducing waste, saving energy and resources– resulting in a very small carbon footprint. It’s the complete package and an earth-friendly solution that we think consumers will appreciate.”

The PG Direct website appeals to readers, publishers and booklovers alike who will enjoy its singular focus on books, free of distractions from unrelated products and content. Publishers will especially benefit with an additional sales channel that offers more exposure and visibility for their titles.

As a leader in POD and short-run printing for publishers, Publishers’ Graphics brings innovative procedures and workflows to book creation. Providing customized solutions to its customers has made PG a go-to resource for publishers around the world.  Headquartered in Carol Stream, IL, PG has an in-plant satellite operation in Florence, Kentucky, as well as manufacturing and warehouse facilities in St. Louis, Missouri. Publishers’ Graphics distributes globally by printing its products locally on three continents through strategic partnerships.

For more information, please visit www.pubgraphicsdirect.com or www.pubgraphics.com

 

We just completed our latest rendition of the PG website. This is the third update we’ve done in as many years, and by far the most ambitious and expansive. The most significant change for our customers is how you’ll log into your account. We’ve centralized this information into one page aptly named Client Log-In.

A new log-in area for customers

A new log-in area for customers

 

Once there, you’ll find three separate log-in areas. Most customers will use either the Instant Quote log-in or the Reprint Center, explained below:

  1. INSTANT QUOTE customers can log-in to review online print quotes, start a new quote, order and track shipments. Keep in mind, you can still log in at Instant Quote page on the main navigation bar.
  2. REPORTS: this is exclusively for large publishers.
  3. REPRINT CENTER: this is our new customer portal for former PG Bookstore customers. You’ll recognize it as the old PG Bookstore page. You can quickly log-in, view your titles and order, all with a few clicks of your mouse.

Besides these functional changes in site navigation and organization, we gave Pub Graphics a much-needed facelift.  Out with the orange and in with blue!  Viewers will probably notice that the site is packed with more information, fresh imagery, and new reference tools.

A new FAQ section

A new FAQ section

We’ve also enhanced several areas of the site: The Products area has grown with more descriptions and imagery, plus we’ve added a Resources section with FAQ’s, charts for trim sizes and paper selections and weights, and a Publisher Resource area. The site is fully responsive on all devices allowing you to check in on your smart phone or tablet.

Product icons for quick navigation.

Product icons for quick navigation

Yes, even though change can be difficult for some, we’re certain you’ll find the site more efficient, user-friendly and informational.  Stay tuned, because there’s much more to come with the launch of our new e-commerce site PG Direct.

Within a few weeks, Publishers’ Graphics will be launching a new bookselling website called PG Direct.  This e-commerce site replaces the existing PG Bookstore and will have a new domain.

PG Direct is a new sales channel that features a well-designed shopping experience aimed at the consumer. By eliminating multiple steps in the book printing and selling process, we’ve simplified the supply chain, making it easier to order, print and distribute your book. PG will offer discounted retail pricing, free USPS shipping, and fast production and delivery times for titles in this proprietary catalog.

With its singular focus on books, PG Direct offers an attractive alternative without distractions from unrelated products and content. Publishers will especially benefit with an additional sales channel that provides more exposure and visibility for their titles.

What does this mean for my book? The PG Bookstore (www.publishersgraphicsbookstore.com) will no longer exist as of late July. If you are a current retail or wholesale bookstore customer, you have an opportunity to include your book in this new sales channel. Just like before, each title will consist of a personal storefront with book image, description and a retail price established by you. There’s no cost to list your book, and we’ll handle all the transition details.

Personalized storefront for your titles

Personalized storefront for your titles

What’s in it for me? It’s a unique opportunity for you to reach a broader audience. Along with a fresh, up-to-date look, the new site is considerably more powerful than our current bookstore with robust search capabilities. Plus, we’re investing in online search engine marketing so that more customers can discover, purchase and enjoy your titles. In addition, advertising and promotional opportunities will be available to feature your books.

How will I get paid when my book sells? Our model offers a competitive pricing program. Here are a few examples:

B/W Softcover                                                                   B/W Hardcover

6 x9, 200 pages                                                                  8.5 x 11, 200 pages, with dust jacket

List price:                         $14.95                                        List price:                    $34.95

PG printing:                      $2.41                                          PG printing:                  $7.48

PG commission (25%):    $3.74                                         PG commission (25%):    $8.74

Customer makes:         $8.80                                           Customer makes:      $18.73

What if I don’t want to participate? That’s okay; you’ll still be able to easily order your titles via our customer portal on the PG website. Our new Reprint Center enables you to quickly log-in, view your titles and order, all with a few clicks of your mouse.

When will this happen? Very soon! We hope to go live with the new site within a week or so.

What are the next steps?  If you wish to participate, there are some easy forms to fill out. Give us a call and we’ll email  them to you. If you have questions, please email:: choffmann@pubgraphics.com or call 630.221.1850.

 

 

 

We’re excited to introduce two new PG employees: William Hendrickson and Darin Morgan. Short run book printing, POD

Our new Bindery/Print Manager William Hendrickson will be based in our Florence, Kentucky facility.  William has 23 years’ experience in the printing industry.  He has a successful track record of staff leadership and training, color/quality management, budget administration and operational efficiency.

William’s most recent position was with Hennegan, an RR Donnelley company, where he was a Quality Assurance Manager. There he demonstrated strong leadership, superior communication abilities and provided direction and strategies for customers in the printing/mailing industry.

William has kept abreast with rapidly evolving technology and has Xerox repair training along with education from the University of Kentucky, in Bowling Green. We look forward to working closely with William as he leads our production team in our Florence, Kentucky operations.

Also joining PG is Darin Morgan. Darin is our new Direct Mail Account Representative based in the St. Louis area.

Darin has spent most of his career helping hearing aid companies with their direct mail campaigns.  From brainstorming creative ideas to targeting new audiences, his passion and knowledge of the hearing aid industry is readily apparent.

Darin possesses an abundance of energy and willingness to go the extra mile to assist his customers. In fact, he admits to taking a 24/7 approach, routinely fielding phone calls from clients in the late evening just to discuss a creative idea or two. Armed with creativity, enthusiasm and a successful track record, Darin is ready to take on your next direct mail challenge.

As 2014 comes to a close, we’d like to take this opportunity to reflect on what we’ve seen this year, both in the print/publishing industry and at Publishers’ Graphics.

A good time to reflect on 2014Here’s a few things we’ve noticed:

Print still rules. We’ve seen no let-up in sales of our print books, in fact, just the opposite.   Several recent studies seem to confirm this, like this article: Teens Still Prefer Print.

Bookselling is back, or more specifically Indie-bookselling is back.   Publishers and readers are searching for new outlets, other than Amazon, for reviewing, finding and buying books. And while there are still a fair number of bookstore closings, there are many openings too, like this one in Chicago, about to launch its 3rd location.

Social sharing continues to grow. Social media continues to disrupt traditional marketing, and for millennials especially, might soon outpace other forms of communication, marketing and advertising. By the way, we’re getting more active on Twitter; you can follow our tweets on @podprinter.

Greater demand for multi-channel distribution. Publishers (and authors) know they need to get their titles into a lot of different channels to drive sales and build awareness. We are well positioned for this need!   Watch for announcements early next year!

PG Highlights:

Customer service survey. We initiated a satisfaction survey with every order that we shipped.  We wanted to know what customers thought of our service, turnarounds and quality of products. We read each and every survey!  Keep them coming!

We bought a company! With the purchase of Commercial Letter in St. Louis, we made our second company acquisition.

We moved a company! We completed the physical move of Commercial Letter to the PG offices in Earth City in early December. This involved a major renovation of the PG offices to handle the added staff and equipment.

IMG_6635

The end of the year… a good time to reflect on 2014.

We’re evolving…. into a one-stop solution for our customers. Direct mail, list and data services, book and journal printing, and mailing, warehousing and distribution services are all part of the mix now.

We installed new equipment. We added two new Xerox 150 printers in our Carol Stream, IL headquarters, expanding our portfolio of high speed book printing equipment.

Tradeshows and conferences. We attended some high-profile conferences this year including the London Book Fair and Book Expo America in New York City.

We look forward to providing the best products and services possible in 2015.  Great things are coming up in 2015!  Stay tuned!

 

goodmove artwork

Over the weekend, the Commercial Letter team moved across town into the PG facility in Earth City, Missouri. To accommodate the added staff and equipment, the PG plant was remodeled: walls were knocked down, cubicles broken down and reassembled, offices rearranged, electricity and security enhanced—all topped off with a fresh coat of paint.

Behind the scenes, system integration is well underway and new technology platforms are being developed.  There’s more work ahead, but overall we’re pleased with our progress.  By the looks on these smiling faces, everyone is happy that this phase is completed!

With the CL and PG staff now situated under one roof, it’s full steam ahead!  Here’s some photos from the big move!

 

As a publisher, you’re often asked to promote books, authors, and events like book signings. That means you might require additional print services like postcards, catalogs, lists, and direct mail.

Now you can look to PG for everything you need all under one roof. With our acquisition of Commercial Letter, we’re excited to offer direct mail products and services. Here’s a partial listing of what we can do:

Are you announcing a new book or book event? There’s a postcard for that! Common sizes are 4 x 6, 6×9, and 6x 11, and we can even print a jumbo size of 9 x 12.

We now offer printing and mailing of postcards, catalogs, direct mail pieces.

We now offer printing and mailing of postcards, catalogs, direct mail pieces.

You asked for them:  Publisher catalogs are now a reality!  List and promote your titles (and your back-list) with our saddle-stitched 4-12 page catalogs and booklets.  Popular sizes are 8.5×11 and 8.5×5.5.

Is your direct mail project more complex? We offer a variety of formats for self-mailers, folder packages, custom handwork or the works—from simple letter-sized packages to multi-piece 9 x 12 packages.

Are you trying to reach a select audience? From consumer and business lists to specialty lists, our list services team can help you obtain the addresses you need in the areas you want to target.

What if you could print a personalized map with directions to a book signing event?  With Variable Printing you can! We can integrate your data into a truly personalized direct mail piece that sets you apart from the competition.

Data management is Square One. If your mailing list is a mess, you won’t reach those targets you want to market to.  Before you spend money, let us analyze and  clean your list with tools like postal formatting, NCOA processing, and merge/purge services.

Are you printing and distributing journals? Do you have a warehousing plan in place? As you wade through complex postal regulations—both domestic and international—you may need some guidance!  Our team can analyze your current program to find those areas that need some tweaking.

Challenge us! We pride ourselves on finding ways to help you with even the most complex packages, including printing ideas, suggestions for the best formats, and data/list advice.

Visit the Commercial Letter website to find more information about our new direct mail products and solutions.

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