As 2014 comes to a close, we’d like to take this opportunity to reflect on what we’ve seen this year, both in the print/publishing industry and at Publishers’ Graphics.
Print still rules. We’ve seen no let-up in sales of our print books, in fact, just the opposite. Several recent studies seem to confirm this, like this article: Teens Still Prefer Print.
Bookselling is back, or more specifically Indie-bookselling is back. Publishers and readers are searching for new outlets, other than Amazon, for reviewing, finding and buying books. And while there are still a fair number of bookstore closings, there are many openings too, like this one in Chicago, about to launch its 3rd location.
Social sharing continues to grow. Social media continues to disrupt traditional marketing, and for millennials especially, might soon outpace other forms of communication, marketing and advertising. By the way, we’re getting more active on Twitter; you can follow our tweets on @podprinter.
Greater demand for multi-channel distribution. Publishers (and authors) know they need to get their titles into a lot of different channels to drive sales and build awareness. We are well positioned for this need! Watch for announcements early next year!
Customer service survey. We initiated a satisfaction survey with every order that we shipped. We wanted to know what customers thought of our service, turnarounds and quality of products. We read each and every survey! Keep them coming!
We bought a company! With the purchase of Commercial Letter in St. Louis, we made our second company acquisition.
We moved a company! We completed the physical move of Commercial Letter to the PG offices in Earth City in early December. This involved a major renovation of the PG offices to handle the added staff and equipment.
We’re evolving…. into a one-stop solution for our customers. Direct mail, list and data services, book and journal printing, and mailing, warehousing and distribution services are all part of the mix now.
We installed new equipment. We added two new Xerox 150 printers in our Carol Stream, IL headquarters, expanding our portfolio of high speed book printing equipment.
Tradeshows and conferences. We attended some high-profile conferences this year including the London Book Fair and Book Expo America in New York City.
We look forward to providing the best products and services possible in 2015. Great things are coming up in 2015! Stay tuned!