The Power of Direct Mail

Ikea has been in the media a lot lately for its catalogs. They print over 200 million copies annually in 27 languages for 38 countries.

And those catalogs aren’t likely to disappear anytime soon for a simple reason: they work incredibly well. Catalogs mailed to consumers are 30 times more effective in making a sale than those sent via electronic mail (DMA Response Rate Report 2012).

Ikea just released this brilliant parody ad that celebrates their printed catalog and “bookbook” technology  (proving, too, that a company can market with a sense of humor.)

Remember, PG can now help you with your direct mail requirements.  Give us a shout to learn more.


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