Find Your Voice in Writing

For many professionals, writing  is a daunting task.  It evokes images of staring hypnotically at a flashing cursor. It’s a catalyst for procrastination.  It causes nervous waves to course through your body as a deadline draws near. But according to Rochelle Groskreutz of Words for Sale, many professionals fear writing because they haven’t found their voice.  I asked her to share some thoughts on how to write more and fear less…

Writing is another form of communication.  The voice you speak with is the voice you write with. Approach writing like a conversation.typewriter  But the added benefit of writing is that you can review and revise “what you said” before it’s communicated.

When you approach writing, remember the saying “less is more.” If you have to say something and make an impact, you’ll choose your words wisely, right?  Writing is no different.  Rambling on is not only unnecessary; it’s boring to your readers.  Every word has a purpose: to keep your audience’s attention and ultimately educate or inspire action (learn more, call today, buy now, etc.)

So how can you say more with less?  Start by getting all your words and thoughts down.  Don’t worry about misspellings, bad sentence structure, grammar rules, etc…

Once the content is there, think of it as a lump of clay you’re going to shape into something meaningful. Read and re-read, looking for ways to “carve out” extra words, tighten up sentences and get to the point of your key message.  Now re-read your message aloud to see if there are any additional cuts you can make.  Once your message is clear and concise, your masterpiece should be complete.

Your voice in writing is what’s underneath all those layers of extra words.  Peeling back those layers is a skill that develops with practice and time. Don’t get discouraged; writing is an evolving process for novices and experts alike. Remember these wise words I once read: “Writers write; professionals revise.”

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