Creating a book trailer: Hiring a videographer, Part 2

Love Letters from Poverty Flat

Book trailers have flooded the market, quickly becoming one of the hottest promotional tools used by publishers and authors to publicize new books.  In Part 1 of our two-part series, we shared some tips for creating a book trailer from Pattie Olson, a videographer who has produced several trailers, including one for a book printed recently by Publishers’ Graphics: Love Letters from Poverty Flat, a Montana memoir written by Alberta Dunn Lindsay.

Pattie got her start in videography when she purchased her first video camera in 1996.  At the same time, she bought mountain property and built her own home from the ground up…really…every board, every nail.  Pattie says: “It was during that time that I spent many hours watching DIY construction videos, some good and some really bad ones. I realized that there was an opportunity to create videos for more than just construction, and that’s also when the digital world opened up with tremendous possibilities.”

In 2000, when digital video editing technology was becoming available for everyone, not just for the big production houses, she started Zoom’n Dog Productions.  Pattie has produced several “how to” videos, and her expertise also covers a variety of genres including interviews, author promotions, business profiles, corporate training, and real estate.

If you decide you want to write books rather than produce a book trailer, here in Part 2, she shares a few helpful hints when shopping for a video producer:

1).  The better prepared you are, usually the better price you will get.  You need to have all the elements you wish to see in your trailer available to the producer of your video, along with an outline or story board that the editor uses as a guide when putting it all together. If you don’t have all the photos, video clips, music and narrative available, the producer will charge accordingly to provide them.

2). Please realize the producer probably has not read your book, so it is up to you to convey to them the feel you want in your trailer.

3). Ask to see examples of other projects they have done as well as references.

4) Get a contract with the producer that covers price, responsibilities, and due date.

Pattie concludes by saying, “Realize that a book trailer is a visual/audio extension of your book.  Just as writing a book requires forethought and planning, a book trailer that will entice a reader to purchase that book benefits from the same attention to planning and preparation.”

You can learn more information about Pattie at Zoomndog.com.

For more information on Publishers’ Graphics, visit pubgraphics.com. 

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