How do I market and sell my book? By far, it’s our number one question from authors. So after connecting with Alexa Whitten I knew I found someone who was better equipped to answer that question! Alexa is a head book coach at the Book Refinery, where she offers help with writing and publishing services for all aspiring authors. Here are her proven strategies:
Writing a book is such a powerful way of showing off your expertise, but many fall at the last hurdle –
There is not much point in going to all that effort, if your marketing isn’t spot on, and you are not able to get your book into the hands of your targeted readers. Many people wrongly assume that if they list their book on Amazon, they will become wealthy – but unfortunately that is not true. Amazon has had some terrible press recently (and rightly so, in my opinion) as they expect self-published authors to give a discount on the cover price, and the actual money made, once they take their cut, is pennies. Amazon is more interested in getting books out FOR CHEAP – and they will browbeat the supplier (or author, in this case) for the privilege.
So, instead of turning straight to Amazon, give these 7 simple strategies a try – and get the maximum profit for the book you’ve worked so hard to produce.
Number 1: Create a landing page for your book. This is most effective, especially if you can obtain a URL that is close to your book title. It costs roughly $20 a year for a domain, and it looks really smart when you use the URL in your advertising. Then you create a simple landing page (check out this site for what a good landing page should contain) and have a clean, easy to use, system for people to buy the book.
Number 2: Your List. Now depending on what kind of book you’ve written, I am going to assume you have a list of people who you regularly keep in contact with. Don’t have a list? Well, start! Begin by getting people to ‘opt in’ to your business website by offering something of value for free at the front end. In fact, you could offer the first chapter of your book – ask your designer (or whoever created your book) to make a nice PDF version – that includes the contents and the first chapter – then offer it, for free, with no obligation. You can do this in print ads too. Once you have searched out and ‘found’ the people who are technically interested in your writing (by requesting the free chapters) you then know they are the figuratively ‘raising their hands’ for more info.
Number 3: Publications. So, where do your targeted readers hang out? What papers do they read, what magazines do they buy? If you know that, then test small ads (or better still, try and get an editorial piece in the publication itself) offering your book and sending them to your landing page. Do your research and find out what your readers read. Also, offer the publication something of value – a reader offer. It’s a win, win situation – the magazine gives something of value for their subscribers, you get to distribute your book to targeted customers.
Number 4: Book Launch. Now most book launches are very self-serving – they promote the book, with little take away value for the attendees. If your book is aimed to get leads (written to position yourself as an expert) then use your book launch to continue that premise. Here’s an author who did just that – you can read all about it here. It doesn’t have to be about just ‘your book’. Try and step into the shoes of your attendees, and gain leverage on that audience.
Number 5: Social Media. Now this is a no brainer. No matter what book you’ve written, social media is a great way to advertise your book. But be careful, no one really cares about your book per se. They care about the RESULTS it provides, so make sure you communicate that in your posts. Make it about the reader, not about ‘selling your book’. Offer competitions, reader specials (first 10 responders get 50% off cover price) and engage with your social media followers. With so many other people vying for attention, make sure you come from a different angle, and highlight the benefits of your book.
Number 6: Radio. This one can be really effective, as long as you approach it in the right way. Firstly try and get the names of the people at the local radio station – dealing with the right person holds lots of credit. Make sure you pitch your ‘talk’ or ‘interview’ as a benefit to their listeners. Again, people don’t want to hear you prattling on about your book…however, they would love to hear you talk about how you can help them in the area that your book is covering. Make sure you convey this to the radio station – and I’m sure they will be biting your hand off for you to come in and fill in a half hour slot. Make sure you advertise your books landing page when giving out details. (This is where having a URL with your book’s title is very effective, makes it much easier for the listener to remember.)
Number 7: Affiliates. In any line of business, you will have companies that offer parallel services to yours, and it’s these people you can approach to offer a special deal to their customers. This could be a very effective way of getting in streams of new clients and even if you offer your book for free, look at the revenue that could be gained from the back end. One new client could easily pay for the free books you might give away. Your joint alliance partner will also be offering their customers a great deal, as they are offering something of value – for free. It really is a win win.
You can find out more about Alexa and her company on her website: www.thebookrefinery.com
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