[August 25,  2015; Carol Stream, IL]: Publishers’ Graphics, a leading manufacturer and distributor of short-run and print-on-demand books with locations in Chicago, St. Louis, and Kentucky, today announced the launch of its new e-commerce website, PG Direct. PG Direct (www.pubgraphicsdirect.com) is an online bookstore that reimagines the supply chain by selling books directly to consumers.

“With a dynamic, nimble manufacturing platform already in place, we are in a great position to further optimize our supply chain with an e-commerce site,” explained Nick Lewis, President of Publishers’ Graphics. “PG Direct features a streamlined process that eliminates multiple steps in the distribution process. It was not a huge leap for us to add e-commerce functions to our capabilities, and as far as we know, we’re one of the first US printers to offer this bold, new sales model to our publishers.”

The site features a well-designed shopping experience with highly crafted hardcover and softcover books, a 72-hour production timeline, and free shipping. Complemented by a robust search engine, PG’s comprehensive book catalog—nearly a quarter million titles strong— is searchable by ISBN number, title, publisher, author and subject.

Kathleen Lewis, Vice President of Publishers’ Graphics, noted, “Consumers will recognize that our process helps save energy while keeping the printed book beautiful and affordable. With a direct to consumer supply chain, we are reducing waste, saving energy and resources– resulting in a very small carbon footprint. It’s the complete package and an earth-friendly solution that we think consumers will appreciate.”

The PG Direct website appeals to readers, publishers and booklovers alike who will enjoy its singular focus on books, free of distractions from unrelated products and content. Publishers will especially benefit with an additional sales channel that offers more exposure and visibility for their titles.

As a leader in POD and short-run printing for publishers, Publishers’ Graphics brings innovative procedures and workflows to book creation. Providing customized solutions to its customers has made PG a go-to resource for publishers around the world.  Headquartered in Carol Stream, IL, PG has an in-plant satellite operation in Florence, Kentucky, as well as manufacturing and warehouse facilities in St. Louis, Missouri. Publishers’ Graphics distributes globally by printing its products locally on three continents through strategic partnerships.

For more information, please visit www.pubgraphicsdirect.com or www.pubgraphics.com

 

We just completed our latest rendition of the PG website. This is the third update we’ve done in as many years, and by far the most ambitious and expansive. The most significant change for our customers is how you’ll log into your account. We’ve centralized this information into one page aptly named Client Log-In.

A new log-in area for customers

A new log-in area for customers

 

Once there, you’ll find three separate log-in areas. Most customers will use either the Instant Quote log-in or the Reprint Center, explained below:

  1. INSTANT QUOTE customers can log-in to review online print quotes, start a new quote, order and track shipments. Keep in mind, you can still log in at Instant Quote page on the main navigation bar.
  2. REPORTS: this is exclusively for large publishers.
  3. REPRINT CENTER: this is our new customer portal for former PG Bookstore customers. You’ll recognize it as the old PG Bookstore page. You can quickly log-in, view your titles and order, all with a few clicks of your mouse.

Besides these functional changes in site navigation and organization, we gave Pub Graphics a much-needed facelift.  Out with the orange and in with blue!  Viewers will probably notice that the site is packed with more information, fresh imagery, and new reference tools.

A new FAQ section

A new FAQ section

We’ve also enhanced several areas of the site: The Products area has grown with more descriptions and imagery, plus we’ve added a Resources section with FAQ’s, charts for trim sizes and paper selections and weights, and a Publisher Resource area. The site is fully responsive on all devices allowing you to check in on your smart phone or tablet.

Product icons for quick navigation.

Product icons for quick navigation

Yes, even though change can be difficult for some, we’re certain you’ll find the site more efficient, user-friendly and informational.  Stay tuned, because there’s much more to come with the launch of our new e-commerce site PG Direct.

Within a few weeks, Publishers’ Graphics will be launching a new bookselling website called PG Direct.  This e-commerce site replaces the existing PG Bookstore and will have a new domain.

PG Direct is a new sales channel that features a well-designed shopping experience aimed at the consumer. By eliminating multiple steps in the book printing and selling process, we’ve simplified the supply chain, making it easier to order, print and distribute your book. PG will offer discounted retail pricing, free USPS shipping, and fast production and delivery times for titles in this proprietary catalog.

With its singular focus on books, PG Direct offers an attractive alternative without distractions from unrelated products and content. Publishers will especially benefit with an additional sales channel that provides more exposure and visibility for their titles.

What does this mean for my book? The PG Bookstore (www.publishersgraphicsbookstore.com) will no longer exist as of late July. If you are a current retail or wholesale bookstore customer, you have an opportunity to include your book in this new sales channel. Just like before, each title will consist of a personal storefront with book image, description and a retail price established by you. There’s no cost to list your book, and we’ll handle all the transition details.

Personalized storefront for your titles

Personalized storefront for your titles

What’s in it for me? It’s a unique opportunity for you to reach a broader audience. Along with a fresh, up-to-date look, the new site is considerably more powerful than our current bookstore with robust search capabilities. Plus, we’re investing in online search engine marketing so that more customers can discover, purchase and enjoy your titles. In addition, advertising and promotional opportunities will be available to feature your books.

How will I get paid when my book sells? Our model offers a competitive pricing program. Here are a few examples:

B/W Softcover                                                                   B/W Hardcover

6 x9, 200 pages                                                                  8.5 x 11, 200 pages, with dust jacket

List price:                         $14.95                                        List price:                    $34.95

PG printing:                      $2.41                                          PG printing:                  $7.48

PG commission (25%):    $3.74                                         PG commission (25%):    $8.74

Customer makes:         $8.80                                           Customer makes:      $18.73

What if I don’t want to participate? That’s okay; you’ll still be able to easily order your titles via our customer portal on the PG website. Our new Reprint Center enables you to quickly log-in, view your titles and order, all with a few clicks of your mouse.

When will this happen? Very soon! We hope to go live with the new site within a week or so.

What are the next steps?  If you wish to participate, there are some easy forms to fill out. Give us a call and we’ll email  them to you. If you have questions, please email:: choffmann@pubgraphics.com or call 630.221.1850.

 

 

 

HELP WANTED

in St. Louis, MO (Earth City)

Capture

**These positions are best suited for individuals who are NOT interested in full-time employment, but who may need only occasional income or who may want to supplement a fixed income (i.e., the stay-at-home Mom/Dad, a part-time student or someone who is semi-retired).

We’re excited to introduce two new PG employees: William Hendrickson and Darin Morgan. Short run book printing, POD

Our new Bindery/Print Manager William Hendrickson will be based in our Florence, Kentucky facility.  William has 23 years’ experience in the printing industry.  He has a successful track record of staff leadership and training, color/quality management, budget administration and operational efficiency.

William’s most recent position was with Hennegan, an RR Donnelley company, where he was a Quality Assurance Manager. There he demonstrated strong leadership, superior communication abilities and provided direction and strategies for customers in the printing/mailing industry.

William has kept abreast with rapidly evolving technology and has Xerox repair training along with education from the University of Kentucky, in Bowling Green. We look forward to working closely with William as he leads our production team in our Florence, Kentucky operations.

Also joining PG is Darin Morgan. Darin is our new Direct Mail Account Representative based in the St. Louis area.

Darin has spent most of his career helping hearing aid companies with their direct mail campaigns.  From brainstorming creative ideas to targeting new audiences, his passion and knowledge of the hearing aid industry is readily apparent.

Darin possesses an abundance of energy and willingness to go the extra mile to assist his customers. In fact, he admits to taking a 24/7 approach, routinely fielding phone calls from clients in the late evening just to discuss a creative idea or two. Armed with creativity, enthusiasm and a successful track record, Darin is ready to take on your next direct mail challenge.

Here in the Midwest, we’re happy to see some COLOR finally reappear in the landscape. Color outside makes us think about color in books. Lately,  we’ve been printing a lot of great color in our books, and we do get loads of questions about this topic.

By now you’ve figured out that there’s lots of lingo to know in printing. Let’s start with the basics. One phrase you have probably heard more than once is 4 color process. The four color printing process is universally used in the graphic arts and commercial printing industry for the reproduction of color images and text.

Four-color process simply means that the four colors combine: Cyan, Magenta, Yellow and Black, or CMYK for short. The K is Black. You can think of CMYK as building blocks because most of the color spectrum can be reproduced with just the four process ink colors.

 

CMYK, the building blocks of color printing.

CMYK, the building blocks of 4-color printing.

These four colors combine during the printing process to create the full color butterfly image, pictured to the right. Formerly, this was achieved with photographic film on a graphic arts camera, but it is usually done digitally with software now.Look at the detail view of the wing. It’s really just dots of CMYK, using filters and screens and combined, forming the final 4-color image.

So now you know what CMYK is and you’re ready to quote. You’re most likely going to run into some letter/number combinations that are confusing. Here are a few shortcuts you’re likely to see:

4/0:  It means:  4 color process on side 1, no color on side 2

4/4:  It means:  4 color process on side 1 and side 2

4/K:  It means: 4 color process on side 1, Black (K) on side 2

Color is one of our specialties at PG. It’s not just for covers; more and more, we’re seeing it used within text pages and insert sections.  We’re always happy to help you understand it and  utilize it in your titles.  To help you get inspired,  here are a few images of color books recently printed.

DSC_0846DSC_0813DSC_0835

 

Book spines

When books are stacked up on a shelf, what’s on the spine is the only visible information about the book. In a book store, the details on the spine are what initially attract attention.

Creating a book spine is a critical aspect of the book design process. Whether hardcover or softcover, all perfect bound books require a book spine. But all too often spine measurements are overlooked during the design phase, and you end up with problems. Too thick of a spine, and your book closes with a tent-like gap. Too thin, and your book won’t close at all.

When you’re building your files, the width of the spine must be calculated and that measurement must be built into your cover art.  Yes, there is some math involved, but it’s not difficult and after a few tries, you’ll get the hang of it.  Of course, with all math problems, there is an equation:

spine width

In short, take the number of text pages and divide by the PPI.

What’s PPI?  It stands for Pounds Per Inch.  All papers have a PPI;  you can ask your printer for the PPI for your paper stock.  The chart below lists some PPI’s for papers on our floor.

PPI's for book weights

Here’s an example: Say you have a 500 page book and you choose a 70# Natural uncoated paper for the text pages.  Using the chart above, the PPI is 385.  Your equation is: 500 divided by 385 equals 1.29870.”  Rounded up, your spine width is 1.30.”   Simple, right?

There are some tools and templates on the PG website Resources page to help you calculate spines:  http://www.pubgraphics.com/resource-center.htm

Lastly, keep in mind these important considerations:

  • for hardbound books, add an additional 0.14 to the width (to accommodate the boards)
  • The minimum width of a hardcover spine is .0375
  • Max spine width is 21/4″ or 1200 pages
  • Avoid imagery/copy in the gutter– keep it 2mm away–  as glue won’t adhere to the spine

 

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