Ikea has been in the media a lot lately for its catalogs. They print over 200 million copies annually in 27 languages for 38 countries.

And those catalogs aren’t likely to disappear anytime soon for a simple reason: they work incredibly well. Catalogs mailed to consumers are 30 times more effective in making a sale than those sent via electronic mail (DMA Response Rate Report 2012).

Ikea just released this brilliant parody ad that celebrates their printed catalog and “bookbook” technology  (proving, too, that a company can market with a sense of humor.)

Remember, PG can now help you with your direct mail requirements.  Give us a shout to learn more.

 

As a publisher, you’re often asked to promote books, authors, and events like book signings. That means you might require additional print services like postcards, catalogs, lists, and direct mail.

Now you can look to PG for everything you need all under one roof. With our acquisition of Commercial Letter, we’re excited to offer direct mail products and services. Here’s a partial listing of what we can do:

Are you announcing a new book or book event? There’s a postcard for that! Common sizes are 4 x 6, 6×9, and 6x 11, and we can even print a jumbo size of 9 x 12.

We now offer printing and mailing of postcards, catalogs, direct mail pieces.

We now offer printing and mailing of postcards, catalogs, direct mail pieces.

You asked for them:  Publisher catalogs are now a reality!  List and promote your titles (and your back-list) with our saddle-stitched 4-12 page catalogs and booklets.  Popular sizes are 8.5×11 and 8.5×5.5.

Is your direct mail project more complex? We offer a variety of formats for self-mailers, folder packages, custom handwork or the works—from simple letter-sized packages to multi-piece 9 x 12 packages.

Are you trying to reach a select audience? From consumer and business lists to specialty lists, our list services team can help you obtain the addresses you need in the areas you want to target.

What if you could print a personalized map with directions to a book signing event?  With Variable Printing you can! We can integrate your data into a truly personalized direct mail piece that sets you apart from the competition.

Data management is Square One. If your mailing list is a mess, you won’t reach those targets you want to market to.  Before you spend money, let us analyze and  clean your list with tools like postal formatting, NCOA processing, and merge/purge services.

Are you printing and distributing journals? Do you have a warehousing plan in place? As you wade through complex postal regulations—both domestic and international—you may need some guidance!  Our team can analyze your current program to find those areas that need some tweaking.

Challenge us! We pride ourselves on finding ways to help you with even the most complex packages, including printing ideas, suggestions for the best formats, and data/list advice.

Visit the Commercial Letter website to find more information about our new direct mail products and solutions.

[July 8, 2014, Carol Stream, IL]  Publishers’ Graphics, a leading Chicago-based POD print provider, announced today that it has acquired Commercial Letter, a direct marketing printing company located in St. Louis, Missouri. The acquisition fortifies PG’s distribution, mailing, and fulfillment solutions and strengthens its ability to service the publishing industry with direct mail programs.

“Commercial Letter brings a new dimension to our business, allowing us to offer not only a direct mail solution to our publishers, but also advanced supply chain programs. Integrating Commercial Letter’s fulfillment and mailing services into our technology platform will enable our customers to benefit from a highly customized distribution program, all of which aligns very well with our future strategic plans,” said Nick Lewis, President of Publishers’ Graphics.

President of Commercial Letter, Brad Chrysler, agreed: “We are excited to be joining Publishers’ Graphics. Combining their cutting edge technology platforms with our distribution model will be a game changer for our industry. Our customers will benefit from the additional services, a streamlined workflow, and the additional print capacity.”

The Commercial Letter operation will eventually be folded into the PG facility in Earth City and managed by Brad Chrysler, quote 11who will stay on as Vice President of Operations at the facility.  Publishers’ Graphics’ corporate headquarters will remain in Carol Stream, Illinois, approximately 35 miles west of Chicago.

With a legacy spanning over a hundred years, Commercial Letter has been a pioneer in the direct mail industry, printing and sending annually over 60 million pieces of mail for clients in the healthcare, retail, academic and automotive industries. Other services include a marketing automation platform which allows users to integrate their media campaigns through mobile, email, direct mail and web channels.

As a leader in POD and short-run printing for publishers, Publishers’ Graphics brings innovative procedures and workflows to book creation. Providing customized solutions to its customers has made PG a go-to resource for publishers around the world.  Headquartered in Carol Stream, IL, PG has an in-plant satellite operation in Florence, Kentucky, as well as the recently acquired web offset/digital print facility in St. Louis, Missouri, formerly Corley Printing. Publishers’ Graphics distributes globally by printing its products locally on three continents through strategic partnerships.

With a diverse range of publishing customers, Publishers’ Graphics offers POD, short run, and offset solutions to small, medium and large publishers alike. Through the custom development of MIS and workflows, Publishers’ Graphics will customize processes for its customers to minimize costs, and create an ease of doing business.

For more information, please visit www.pubgraphics.com or www.commercial-letter.com.

 

By Katie Owens, PG customer service

A lot of authors create their content in Word documents.  There’s nothing wrong with that, but like most digital printers, PG works in a PDF workflow, so final files must be submitted in that format.

So how do you convert your Word documents to PDF’s?  It’s easy!  Just follow our step-by-step guide:

Step 1:  On the top bar of your work document, you will see multiple tab options. Click on PAGE LAYOUT.

On the top bar of your work document, you will see multiple tab options.  Click on PAGE LAYOUT.

Step 2: Once you are on the PAGE LAYOUT tab, click on the drop down option for SIZE. Next select MORE PAPER SIZES. 

Once you are on the PAGE LAYOUT tab, click on the drop down option for SIZE.  Next select MORE PAPER SIZES …

Step 3:  Go to the PAGE tab and you will enter in the WIDTH and HEIGHT of the book you want.

Step 3

Step 4:   The final step is saving your Word document as a PDF – see below for more detailed instructions.

Step 5

TIP:  Before proceeding, save a copy of your files, just in case something goes awry!

Go to “File”

  • Save As
  • Save As Adobe PDF
  • You will see a pop up notification from Acrobat PDF Maker: “Do you want PDFMaker to save the file and continue?” Click YES
  • Next you will see a new pop-up menu to save you file in a specific location and to name your file.

Make sure under the FILE NAME, you enter in the SAVE FILE TYPE AS and select PDF

  • Select OK and your Word file will be converted to a PDF.

That’s it!  Now you can rest easy knowing your files are set up in the proper format for digital production.

As always, you can give us a call or  visit pubgraphics.com.

 

Two PG employees at the St. Louis facility, Tania Gonzalez and Ian Peacock, recently completed Xerox’s iGen4 Operator Training. The pair joins the ranks of only 2000 operators worldwide who have become certified by Xerox in this training.

The Xerox course packs an intensive two weeks of on-site training in press set-up and specifications, equipment maintenance and color management.  Particular attention is focused on press maintenance with the goal of maintaining a 90% productivity level. Reaching this critical benchmark means the equipment is performing at optimum levels, with little or no downtime.

Xerox trainer Bob Sampson stated:  “We teach the operators the extensive diagnostic skills that they need which enable the press to function at peak performance levels. That ultimately adds a lot value when a press goes down and the operator can troubleshoot and get it up and running, in short order.”

Optimizing image quality is another important goal of the course.  The training provides the framework for understanding and managing color, and the rest  comes with time and experience.

Both Tania and Ian had previous experience with other presses in the St. Louis plant, but the Xerox technology was new for them. Ian said: “The training has been valuable in helping me run the equipment more efficiently, and it has definitely broadened my abilities in the work environment. “

The curtains closed on the 2014 London Book Fair just a few weeks ago. The LBF is a major global publishing event, second only to the Frankfurt Book Fair, and a small contingent from Publishers’ Graphics was fortunate enough to attend.

There were seminars and conferences, lots of exhibitors showcasing new technologies, and even a representative from the royal family strolled the aisles: the Duchess of Cornwall.  And of course, books! One glance at the exhibit floor and you’ll be assured that the publishing industry is very much alive and kicking.

Who attends the LBF? Publishers, agents, distributors, authors, and all those who supply the book trade—printers, tech companies and people who just love books. PG’s Vice President of Distribution and Sales, Anthony Ferrigno noted, “With the constant change within the publishing industry, attending an event such as the LBF offers the opportunity for publishers to see new technologies and trends.  In short, if someone is in this industry and is either in an executive or senior management role, they should attend.”

Speaking of trends, PG sales rep Susan Tonks observed quite a few: “It was quite interesting to see various special print techniques for book covers: lots of embossing, foil stamping, reverse lacquer, and folded covers.”  She continued: “Since this was my first international book fair experience, I was impressed by the number of vendors and the wide range of books they publish.”

PG has its eye on the Big Apple with its next stop the Book Expo America in New York City in late May.  If you’d like to meet with us at BEA, give us a shout!

London Book Fair, 2014

London Book Fair, 2014

 

Sights from the London Book Fair

Sights from the London Book Fair

 

Old meets New: Big Ben and the London Eye

Old meets New: Big Ben and the London Eye

 

Follow

Get every new post delivered to your Inbox.

Join 255 other followers

%d bloggers like this: